SUMMARY
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7 steps
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click to expand
1
DATA OVERVIEW
Present key statistics from analysis of 171 creative ad pieces
2
FORMULA BREAKDOWN
Detail the invisible formula phases and patterns found across creatives
3
OPENING SEQUENCES
Rank and categorize the most effective opening sequences used in ads
4
PATTERN ANALYSIS
Identify recurring structural elements and frequency of each formula component
5
EXAMPLES CATALOG
Provide real examples from analyzed creatives for each formula pattern
6
PHASE MAPPING
Connect formula phases showing how creative elements flow sequentially
7
ACTIONABLE INSIGHTS
Summarize key takeaways for applying the invisible formula to new creatives