SUMMARY
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7 steps
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click to expand
1
DATA OVERVIEW
Present aggregate statistics for 171 creatives including ISA scores and category averages
2
CATEGORY BREAKDOWN
Display average scores across six ISA dimensions like attention, problem, solution, proof, emotion, CTA
3
DISTRIBUTION ANALYSIS
Visualize score distributions and patterns using bar charts and section cards
4
FILTERING INTERFACE
Provide interactive filters by niche, status, avatar, and keyword search
5
CREATIVE TABLE
List all 171 creatives in a sortable heatmap table with per-category scores
6
PATTERN IDENTIFICATION
Highlight narrative arcs, mechanisms, and recurring structural patterns across creatives
7
DETAIL INSPECTION
Enable row-level drill-down to examine individual creative breakdowns and tags