SUMMARY·7 steps·click to expand
1
EXECUTIVE SUMMARY
Key metrics overview showing 10.3M plays across 277 offers in 46 days
2
MARKET CONCENTRATION
HHI of 6,908 reveals highly concentrated market with top 3 offers at 91.5%
3
DOMINANT OFFER ANALYSIS
BurnSlim commands 82.8% market share with strong growing trend
4
MARKET MAP
Full offer-level breakdown of plays, share, daily averages, and trend classification
5
TREND CLASSIFICATION
Offers categorized as 40 growing, 68 stable, 167 declining, and 2 emerging
6
PLAYER DISTRIBUTION
Top 10 players hold 75.4% share across 477 active players total
7
RISK ALERT
Heavy dependency on few offers signals market vulnerability and concentration risk

VTurb Deep Market Analysis Report

Period: 2026-01-02 to 2026-02-16 (46 days) Generated: 2026-02-16 04:06:49


1. Executive Summary

MetricValue
Total Players1,595
Active Players (with plays)477
Total Offers Identified277
Total Plays (started)10,317,797
Days Analyzed46
HHI (concentration)6,908
Top 3 Offers Share91.5%
Top 10 Players Share75.4%

Trend Summary: 40 GROWING, 68 STABLE, 167 DECLINING, 2 EMERGING

ALERTA: Mercado altamente concentrado (HHI = 6,908). Dependencia pesada nas top 3 ofertas (91.5% do volume).

2. Market Map — All Offers

OfferTotal PlaysShareAvg/DayRecent 7dSlopeTrendPlayers
BurnSlim8,543,02182.8%185,718262,530+3041.3^ GROWING97
VSL - GlycoPezil - SugarHarmony.mp4505,1954.9%10,98210,986+271.4= STABLE1
BurnPeak387,4893.8%8,4243,668-173.3v DECLINING54
[MicroLead 01] 251111 - [OT] - Squad C -305,8673.0%6,6497,046-39.4= STABLE1
MemoGenesis215,4702.1%4,6846,195+12.2^ GROWING19
EREFORCE64,5710.6%1,4041,121+15.8= STABLE22
EyeBoost44,7280.4%972946+31.8= STABLE3
Gut Drops36,8790.4%802533+4.4= STABLE8
NERVEFLOW - V - LEAD 5 - Close_Ytallo11,9050.1%259125-1.7v DECLINING1
VSL BrainDefender - (Pitch 37_27).mp411,5700.1%2521-5.8v DECLINING1
VSL 1 - NerveFlow [OG NeuronGold] (1).mp10,8800.1%2365-9.5v DECLINING1
FAREZ [DTC] - Prostavital [Uroflow].mp10,4470.1%2271+8.1= STABLE1
[DTC] - Prostavital [Uroflow].mp49,8500.1%214168+10.3= STABLE1
NerveSync - Japanese - Lead 1.0.mp49,4640.1%206326+8.8^ GROWING1
Copy of VSL 1 - NerveFlow [OG NeuronGold8,3870.1%18267+2.6= STABLE1
DTC - Memyts - BrainDefender - pitch 29-7,3840.1%16073+0.6= STABLE1
VSL 6 UroFlow [Men's Balance Pro] pitch7,3430.1%160203+2.2^ GROWING1
NERVEFLOW - H - LEAD 5 - Close_Ytallo6,2900.1%13745-2.2v DECLINING1
Upsell 1 - NerveFlow [Vertical].mp45,4940.1%119104-0.3= STABLE1
VSL BurnFlow - Dr Ania - Lead 3.1.mp45,4410.1%11813-2.5v DECLINING1
[Intern] OFFER_0015,1240.0%111505+10.9^ GROWING1
Baking Soda Trick (Pitch 31_5,0990.0%11120-3.9v DECLINING1
SugarHarmony - Upsell01 - V_1.mp44,9950.0%10965+0.1= STABLE1
Audizen - OT Up01 - Autoplay-on V.mp44,8420.0%105116+0.9= STABLE1
VSL NerveSync - Pineapple Hack - Lead 1.4,4370.0%96185+0.8^ GROWING1
[MicroLead 02] 251111 - [OT] - Squad C -3,7930.0%82197+4.0^ GROWING1
[VSL] [Lead 1.1] [Testo bites] - Horizon3,7500.0%8220-2.3v DECLINING1
Upsell 1 - BrainDefender (New Avatar). -3,2660.0%710-2.5v DECLINING1
Upsell 2 - Vertical - NerveFreedom Plus+3,1830.0%6949-0.4v DECLINING1
LEAD1 + V_Body_FechamentoMédico_Otimizaç3,1490.0%684-3.3v DECLINING1
troca-microlead-OPRAH-memomaster-brainde2,8160.0%613-2.7v DECLINING1
SugarHarmony - Upsell01 - H (1).mp42,6670.0%5827-0.1v DECLINING1
NerveFreedom - Upsell 02 - Vertical.mp42,5430.0%5534+0.1= STABLE1
DTC - Nervital [NerveFlow].mp42,3940.0%520-1.7v DECLINING1
VSL-BURNFLOW-LEAD2- 46:282,3270.0%512-3.0v DECLINING1
[OT] Squad B - Fares - Micro-Lead 1.3 -2,0800.0%451+3.7= STABLE1
[OT] Squad B - Fares - Micro-Lead 1.2 -2,0660.0%450+3.6= STABLE1
LEAD1 - VSL TROPICAL RISE - VERTICAL (Vt2,0400.0%449-1.6v DECLINING1
prozenith-complianceCB-VSL WHITE-V-001.m1,9940.0%435-1.3v DECLINING1
LEAD 3 SUGAR SWITCH (sem entrada).mp41,8490.0%403-1.8v DECLINING1
VSL - IQ Blast - Pitch 30:451,8030.0%395-2.3v DECLINING1
[Geral] VSL - GLP Drops - Lead 1.0 - Pit1,7650.0%380-3.2v DECLINING1
M3U8_Player_Online___Stream_HLS_Videos_i1,6560.0%36110+0.5^ GROWING1
BrainDefender - Upsell 2 [final] mp4 - p1,6180.0%350-1.2v DECLINING1
VSL Audizen - Mute Button - Lead 1.0.mp41,5780.0%341-1.9v DECLINING1
VSL-BURNFLOW-LEAD1 (47:43)1,5680.0%344-0.9v DECLINING1
ID [ML 1.6][280126][OT] Squad C - (Dr.As1,5290.0%33218+3.4^ GROWING1
Lead 1 - VSL Glyco Switch1,4980.0%333-1.0v DECLINING1
NerveFreedom - Upsell 02 - Horizontal.mp1,4910.0%3216-0.1v DECLINING1
Front - Nerve Freedom Plus (FINAL MÉDICO1,4540.0%323-0.9v DECLINING1
VSL-1-BrainDefender Sider Honey.mp41,3880.0%302-1.7v DECLINING1
VSL1 AndroPower [OG Tropical Rise].mp41,2430.0%272-1.3v DECLINING1
Maverick [MicroLead 01] 251111 - [OT] -1,0850.0%24110+1.3^ GROWING1
vitarenew-up1-k1ek2-1-2x.mp41,0010.0%2272+1.2^ GROWING1
Upsell 01 - ApexForce-k1ek2.mp49550.0%210-1.6v DECLINING1
[FARES - DTC] Squad B - gelatide - LeanD9140.0%2033+1.7^ GROWING1
VSL TROPICAL RISE - VERTICAL8820.0%197-0.2v DECLINING1
[GlycoShield] VSL_Rename.mp48570.0%191-1.6v DECLINING1
VSL SugarHarmony - GLP1 - Lead 1.0.mp48270.0%183-0.9v DECLINING1
Upsell 1 - NerveFlow [Horizontal].mp47730.0%1718+0.1= STABLE1
Upsell 01 Kit1&2.mp47590.0%164-0.5v DECLINING1
Upsell 1 - NerveFlow [Vertical] - Mark H7450.0%169-0.6v DECLINING1
Up 1 - LeanDrops - K1e2 - pitch 11:14.mp6750.0%1557+1.4^ GROWING1
Iron Brain - pitch 30:426290.0%142-0.4v DECLINING1
VSL - VeraTrick - VitaRenew.mp46150.0%130-1.2v DECLINING1
Uroflow - Upsell01 - v.mp46030.0%1323+0.5^ GROWING1
V Upsell 2 - NerveFreedom Plus+.mp45890.0%136-0.3v DECLINING1
[Farez] - GlycoPezil [SugarHarmony] - pi5560.0%120-0.1v DECLINING1
Baking Soda VIP (Pitch 27_095330.0%122-0.1v DECLINING1
ID [ML 1.4][280126][OT] Squad C - (Dr.As5330.0%121+0.8= STABLE1
prozenith-TH-complianceCB-VSL-V.mp44710.0%100-0.1v DECLINING1
Upsell 2 - Horizontal - NerveFreedom Plu4600.0%107-0.1v DECLINING1
[VSL][VitaRenew][Lead 3.2]4440.0%104+0.3= STABLE1
ARNOLDBEASTFORCE-LEAD1-H4150.0%91-0.5v DECLINING1
GutFreedom Upsell 01 - SerenaFlow to Gut4010.0%94-0.0v DECLINING1
[K3] [Edição] Upsell 1 LeanFlow - DTC3760.0%80-0.8v DECLINING1
UP GD - FE6 - BG.mp43740.0%85+0.0= STABLE1
[EMBED GERAL - DTC] Squad B - gelatide -3570.0%829+0.8^ GROWING1
VSL SugarHarmony - GLP1 - Lead 2.0.mp43560.0%80-0.4v DECLINING1
[DTC] Squad B - Upsell 2 - LeanDrops V13400.0%727+0.7^ GROWING1
VitaRenew-up2-V-GLP.mp43380.0%731+0.6^ GROWING1
Uroflow - Upsell01 - h.mp43270.0%74+0.2= STABLE1
Upsell 01 Kit 3 .mp43270.0%70-0.3v DECLINING1
HR - VSL - GlycoPezil - SugarHarmony.mp42960.0%60+0.4= STABLE1
VitaRenew-up2-H-GLP.mp42950.0%65-0.0v DECLINING1
Audizen - Dr.oz2920.0%61-0.1v DECLINING1
SightFlow - Upsell01 - H.mp42870.0%60-0.7v DECLINING1
Upsell 2 - ApexForce - DTC - Truefem.mp42700.0%60-0.4v DECLINING1
Uroflow - Upsell 02 - v-.mp42540.0%68+0.2^ GROWING1
Upsell 1-GLP - Pitch 9:202510.0%611+0.5^ GROWING1
SlimDrops2390.0%51-0.4v DECLINING3
Upsell 1 - LeanDrops - 6 Bottle - (DTC G2370.0%50+0.2= STABLE1
BrainDefender - Up1 - FE2 e FE3.mp4 - PI2100.0%50-0.1v DECLINING1
vitarenew-up1-k3-1-2x.mp42080.0%43-0.0v DECLINING1
[UPSELL 2][DTC][Gut Freedom]2070.0%43-0.1v DECLINING1
Lead 05 - Vertical - Otimização_Okinawan2040.0%41+0.1= STABLE1
V Upsell 1 - NerveSync [Vertical]-.mp42010.0%48+0.1^ GROWING1
Upsell 2 - LeanFlow.mp42000.0%40-0.5v DECLINING1
Uroflow - Upsell 02 - h.mp41920.0%42+0.1= STABLE1
Upsell 2 - LeanDrops - X Bottle - (DTC G1700.0%41+0.1= STABLE1
Lead 1 - Microlead 1.1 - Glyco Switch1660.0%40-0.1v DECLINING1
UP GD - FE&3 - BG.mp41550.0%33+0.0= STABLE1
Lead 1 - VSL Glyco Switch NETFLIX.mp41540.0%31-0.1v DECLINING1
Vitarenew-H2-VSL2-Vertical-1-2x.mp41480.0%31-0.1v DECLINING1
Upsell-2_AudiZen_Vertical [BrainDefender1450.0%31-0.1v DECLINING1
Upsell-2_AudiZen_Horizontal [BrainDefend1380.0%30+0.0= STABLE1
BrightLook [SightFlow] - Upsell02 - H.mp1350.0%30-0.3v DECLINING1
LEAD 02 - SCIATICO - VERTICAL.mp41340.0%30-0.2v DECLINING1
LEAD1 + H_Body_FechamentoMédico_Otimiza1230.0%30-0.1v DECLINING1
Up 1 - glucozen- KIT 3.mp4 - pitch 13:471210.0%310+0.2* EMERGING1
MemoMaster - brainDefender [Original] -1090.0%214+0.2* EMERGING1
Glycoswitch - Upsell1 .mp41060.0%20-0.1v DECLINING2
VSL TROPICAL RISE - HORIZONTAL1040.0%22-0.0v DECLINING1
LEAD 01 - SCIATICO - VERTICAL.mp4990.0%21+0.1= STABLE1
prozenith-complianceCB-VSL WHITE-H-002.m960.0%20-0.1v DECLINING1
Upsell 2 - NerveFlow [Vertical] - Mark H860.0%22+0.0^ GROWING1
Upsell 1 - LeanDrops - OFFER 2ou3 potes850.0%25+0.1^ GROWING1
Audizen - MicroLead 2.mp4850.0%20+0.0= STABLE1
H Upsell 2 - NerveFreedom Plus+.mp4780.0%21-0.0v DECLINING1
BurnFlow-H-Upsell2-DTC_Generico.mp4730.0%20-0.1v DECLINING1
[Upsell 2] NerveFlow [Teste]730.0%24+0.1^ GROWING1
Upsell 01 - ED White (cartpanda)720.0%21-0.0v DECLINING1
Vitarenew-H2-VSL2-Horizontal-1-2x.mp4640.0%10-0.1v DECLINING1
BrainDefender - Up1 - FE6.mp4 - PITCH 0630.0%10-0.0v DECLINING1
Uroflow - V - Troca de produto Prostazen620.0%10-0.1v DECLINING1
hf-vsl-vertical-padrao590.0%11-0.0v DECLINING1
BurnFlow-H-Upsell2-k1_k2-DTC_Generico.mp580.0%10-0.1v DECLINING1
Upsell-1_EchoFree_Horizontal.mp4560.0%10+0.0= STABLE1
VSL [BRAINDEFENDER] HORIZONTAL.mp4540.0%10-0.1v DECLINING1
BurnFlow-H-Upsell2-k3-DTC_Generico.mp4530.0%10-0.1v DECLINING1
Upsell 1 -ApexForce-k3.mp4510.0%10-0.1v DECLINING1
VSL LEAD 1 AUDIZEN-V-OFICIAL.mp4500.0%11-0.0= STABLE1
LEAD1 - VSL TROPICAL RISE - HORIZONTAL480.0%10-0.0v DECLINING1
Upsell 1 - [FE6] - Testo Bites - Vertica460.0%10-0.1v DECLINING1
VSL [BRAINDEFENDER] VERTICAL.mp4440.0%10-0.1v DECLINING1
Glycoswitch - Upsell3 [WellnessBox].mp4440.0%10-0.1v DECLINING1
Upsell 02 - ED White (cartpanda)420.0%11-0.0= STABLE1
GlycoSwitch - Upsell 2 [NerveGuard].mp4410.0%10-0.0v DECLINING1
alpha_pitch_com_legenda390.0%11+0.0= STABLE1
hf-vsl-padrao390.0%11-0.0v DECLINING1
[Upsell 2] GutFreedom [Teste]380.0%14+0.1^ GROWING1
Upsell-1_EchoFree_Vertical.mp4370.0%10-0.1v DECLINING1
[VSL][VitaRenew][Lead 3.1]340.0%10-0.0v DECLINING1
UPSELL-Horizontal-MAIN-SuperprodMemoforc320.0%10-0.1v DECLINING1
Up 1 - LeanDrops - K3 - pitch 11-09.mp4320.0%11+0.1= STABLE1
VSL1-FlushFactorPlus-LegMax - pitch 30:0300.0%10-0.0v DECLINING1
Testimonial 1.mp4290.0%10-0.0v DECLINING1
Upsell-2_EchoFree_Horizontal.mp4270.0%10+0.0= STABLE1
Upsell 1 [FE2&3] - Tropical Rise (Vertic260.0%10-0.0v DECLINING1
Upsell-2_EchoFree_Vertical.mp4220.0%00-0.0v DECLINING1
Upsell 2 - Testo Bites - Vertical.mp4220.0%00-0.0v DECLINING1
[Suppa] VSL - Pink Gelatin - LeanDrops 2210.0%00+0.0= STABLE1
Upsell-1_AudiZen_Vertical.mp4200.0%00-0.0v DECLINING1
GlucoFreedom - VSL - ControleAtual190.0%00+0.0= STABLE1
UP1 SS - FE6 - Vertical.mp4190.0%00-0.0v DECLINING1
AFFILIATEVSL-V-Padrão-Memoforce-Lead2190.0%00-0.0v DECLINING1
UP GD - FE6 - BG - Horizontal.mp4180.0%00+0.0= STABLE1
Upsell 1 - Horizontal180.0%00-0.0v DECLINING1
prozenith-TH-complianceCB-VSL-H.mp4180.0%00+0.0= STABLE1
Lead1-Pitch1-Horizontal170.0%00+0.0= STABLE1
H Upsell 1 - NerveSync [Horizontal].mp4160.0%01+0.0^ GROWING1
AFFILIATEVSL-H-Padrão-Memoforce-Lead2160.0%00-0.0v DECLINING1
Lead 05 - Horizontal - Otimização_Okinaw160.0%00+0.0= STABLE1
[Upsell 2] GlucoSense [Teste]160.0%00+0.0= STABLE1
LeanFlow - Upsell 1 - corrigido.mp4160.0%02+0.0^ GROWING1
UP1 SS - FE3 - Vertical.mp4150.0%00-0.0v DECLINING1
Upsell 2 - Tropical Rise (Vertical)150.0%00-0.0v DECLINING1
UPSELL2_Horizontal_DIFF-POTE.mp4150.0%00-0.0v DECLINING1
Horizontal-Lead 01.mp4150.0%00+0.0= STABLE1
Upsell 1 [FE6] - Tropical Rise (Vertical140.0%00-0.0v DECLINING1
UPSELL2-Horizontal-MAIN.mp4140.0%00-0.0v DECLINING1
Upsell 2 DTC GLP Drops.mp4140.0%00-0.0v DECLINING1
Testimonial 1 - Jenifer.mp4130.0%00-0.0v DECLINING1
Upsell 1 - [FE2&3] - Testo Bites - Verti130.0%00-0.0v DECLINING1
DEPOIMENTO 01 Vertical .mov130.0%00-0.0v DECLINING1
UP GD - FE&3 - BG - Horizontal.mp4130.0%00-0.0v DECLINING1
UP2 Sugar Switch - Nerve Shield - Vertic120.0%00+0.0= STABLE1
UPSELL 1 - HORIZONTAL120.0%00+0.0= STABLE1
Upsell 1 - LeanDrops - 12 Bottle - (DTC110.0%00-0.0v DECLINING1
Horizontal-Lead3-Padrão.mp4110.0%00-0.0v DECLINING1
DTC_GLPro [GlucoSense].mp4110.0%00+0.0^ GROWING1
Upsell 1 [FE2&3] - Tropical Rise (Horizo110.0%00-0.0v DECLINING1
Upsell 1 [FE6] - Tropical Rise (Horizont110.0%00-0.0v DECLINING1
Testimonial 4 - Hilary.mp4100.0%00-0.0v DECLINING1
Lead - 01 - SCIATICO - Horizontal.mp4100.0%00-0.0v DECLINING1
Vertical-Lead3-Padrão-Fora de teste.mp4100.0%00+0.0= STABLE1
UP1 SS - FE6 - Horizontal.mp4100.0%00-0.0v DECLINING1
Upsell 2 - Tropical Rise (Horizontal)100.0%00-0.0v DECLINING1
prozenith-HARVARD-VSL-V-[official-script90.0%00-0.0v DECLINING1
Testimonial 2 - Lisa F.mp490.0%00-0.0v DECLINING1
VSL WHITE Lead 2 - Vertical90.0%00+0.0= STABLE1
Upsell 1 [FE6] - Tropical Rise (pitch) -90.0%00-0.0v DECLINING1
Upsell 1 - [NerveFlow] to [NerveFreedom]90.0%00-0.0v DECLINING1
Ocean-Skin-Subs-rev-03.mp490.0%00-0.0v DECLINING1
Upsell 2 - Horizontal90.0%00-0.0v DECLINING1
Uroflow - H - Troca de produto Prostazen80.0%00-0.0v DECLINING1
Upsell 1 - Vertical80.0%00+0.0^ GROWING1
Upsell 1 - [FE6] - Testo Bites - Horizon80.0%00-0.0= STABLE1
Upsell1-Vertical.mp480.0%00-0.0v DECLINING1
Up 1 - AndroPower - K12.mp480.0%00-0.0v DECLINING1
Testimonal 3 - Heather.mp470.0%00-0.0v DECLINING1
Testimonial 5 - Ashlie H.mp470.0%00-0.0v DECLINING1
Lead - 02 - SCIATICO -Horizontal.mp470.0%00-0.0v DECLINING1
Lead1-Pitch1-Vertical70.0%00+0.0= STABLE1
Upsell 2 - Nerve Freedom Plus LGD.mp470.0%00-0.0v DECLINING1
Upsell2-Horizontal.mp470.0%00-0.0v DECLINING1
Upsell1-Horizontal.mp470.0%00-0.0v DECLINING1
VSL-lipozem-H-custom-formula-otim-aprova60.0%01+0.0^ GROWING1
Upsell 2 - Testo Bites - Horizontal.mp460.0%00-0.0v DECLINING1
Upsell 2 - AndroPower [OG - TRUE FEM].mp60.0%00-0.0v DECLINING1
Upsell 1 - LeanDrops - OFFER 6potes - [H60.0%00-0.0v DECLINING1
Testimonial 5.mp450.0%00+0.0= STABLE1
Testimonial 2.mp450.0%00-0.0v DECLINING1
prozenith-HARVARD-VSL-H-[official-script50.0%00-0.0v DECLINING1
Upsell 1 - [FE2&3] - Testo Bites - Horiz50.0%00-0.0v DECLINING1
UP1 SS - FE3 - Horizontal.mp450.0%00+0.0^ GROWING1
Upsell01_New_28/0650.0%00+0.0^ GROWING1
Upsell 2 - Vertical50.0%00+0.0^ GROWING1
Testimonial 3.mp440.0%00-0.0v DECLINING1
DTC_REVITAL_GLUCOSENSE.mp440.0%00-0.0v DECLINING1
Boostron - Upsell01_h.mp440.0%00-0.0v DECLINING1
Upsell_SerenaFlow_Padrao_Horizontal_SemP40.0%00-0.0v DECLINING1
Uromax - Upsell01 - h (1).mp440.0%00-0.0v DECLINING1
OB [ML 1.4][280126][OT] Squad C - (Dr.As40.0%01+0.0^ GROWING1
Testimonial 1 - Shannon D.mp430.0%00+0.0= STABLE1
Testimonial 4.mp430.0%00+0.0= STABLE1
vsl-lead 07-kit1-2potes-whiteafiliados30.0%00+0.0^ GROWING1
nervefreedom-up-2 [Vert].mp430.0%00-0.0v DECLINING1
upsell1-glycoshield-vertical.mp430.0%00+0.0= STABLE1
Boostron - Upsell02_h.mp430.0%00-0.0v DECLINING1
Upsell2-Vertical30.0%00-0.0v DECLINING1
UP1-Horizontal.mp430.0%00+0.0= STABLE1
Upsell-1_AudiZen_Horizontal.mp430.0%00+0.0^ GROWING1
UPSELL 02 - DTC GENERICO [DreamRecover]30.0%00-0.0v DECLINING1
UP2 Sugar Switch - Nerve Shield - Horizo30.0%00+0.0^ GROWING1
Upsell-2_NerveFreedom_Horizontal.mp430.0%00-0.0v DECLINING1
UroMax - Upsell 02 - h.mp430.0%00-0.0v DECLINING1
Testimonial 2 - Kenny G OK.mp420.0%00+0.0= STABLE1
vita-testimonial-kelly-m.mp420.0%00+0.0= STABLE1
GlucoFreedom - Up01 -ControleAntigoPré0720.0%00-0.0v DECLINING1
Vídeo Advertorial Kelly.mp420.0%00+0.0^ GROWING1
Glyco Switch - Lead 1.1 - Sem Storytelli20.0%00-0.0v DECLINING1
Burn-Drops-Rev03.mp420.0%00+0.0= STABLE1
Sugar Health - Diabetes - 1280x720 2325K20.0%00-0.0v DECLINING1
up1-ApexForce-k3.mp420.0%00-0.0v DECLINING1
Copy of Lead 1 - VSL Glyco Switch20.0%00+0.0= STABLE1
UPSELL2_Vertical_DIFF-POTE.mp420.0%00-0.0v DECLINING1
hf-upsell-vertical-padrao-S/P20.0%00+0.0^ GROWING1
prostazen-front-superprod-lead1.mp420.0%00+0.0= STABLE1
upsell2-glycoshield-vertical.mp420.0%00+0.0^ GROWING1
OB [ML 1.6][280126][OT] Squad C - (Dr.As20.0%00+0.0^ GROWING1
01- front-white-lead07-mobile- up no fro10.0%00-0.0v DECLINING1
DEPOIMENTO 03 Vertical.mov10.0%00-0.0v DECLINING1
DEPOIMENTO 02 Vertical .mp410.0%00-0.0v DECLINING1
vita-testimonial-jenifer.mov10.0%00+0.0= STABLE1
Testimonial 4 - Elizabeth OK.mp410.0%00+0.0= STABLE1
Testimonial 3 - Sheila C OK.mp410.0%00+0.0= STABLE1
UP2-Vertical.mp410.0%00-0.0v DECLINING1
vita-testimonial-kelly-r.mp410.0%00+0.0= STABLE1
Boostron - Upsell01_v.mp410.0%00-0.0v DECLINING1
Glyco Switch - Lead 3 - MicroLead 1.mp410.0%00-0.0v DECLINING1
Upsell 2 - Lipomax K1K2.mp410.0%00+0.0= STABLE1
VSL Testo Bites [White] - Pitch 41:0210.0%00+0.0= STABLE1
Vertical-Lead 01.mp410.0%00-0.0v DECLINING1
Gluco Freedom Testimonials DTC Russ Of10.0%00-0.0v DECLINING1
[LMNGroup] [VSL] [Lead 1.1] [Testo bites10.0%00-0.0v DECLINING1
UPSELL 1 - VERTICAL10.0%00-0.0v DECLINING1
UPSELL-Vertical-Padrão-ProstazenSuperPro10.0%00-0.0v DECLINING1
DEP01.mov10.0%00-0.0v DECLINING1
DEP02.2.mp410.0%00-0.0v DECLINING1
VSL-lipozem-H-custom-formula-otim.mp410.0%00-0.0v DECLINING1
Uromax - Upsell01 - h - V2.mp410.0%00-0.0v DECLINING1
LEAD1 + H_Body_FechamentoMédico10.0%00-0.0v DECLINING1
DTC - Squad C - BrightLook - SightFlow V10.0%00-0.0v DECLINING1
UPSELL-Vertical-MAIN-SuperprodMemoforceO10.0%00+0.0= STABLE1
Upsell01_Sempreço_Dtc-ps10.0%00+0.0= STABLE1
Up 2 - BrainDefender - MemoRise.mp410.0%00+0.0= STABLE1

3. Offer Deep Dives

BurnSlim

Week-over-Week:

W01W02W03W04W05W06W07
1,071,9101,008,8551,042,9411,013,1771,591,7391,586,8591,227,540
-5.9%+3.4%-2.9%+57.1%-0.3%-22.6%

Top Players:

VSL - GlycoPezil - SugarHarmony.mp4

Week-over-Week:

W01W02W03W04W05W06W07
1,71822,214146,83996,641104,42988,41744,937
+1193.0%+561.0%-34.2%+8.1%-15.3%-49.2%

Top Players:

BurnPeak

Week-over-Week:

W01W02W03W04W05W06W07
79,27367,43966,98263,02957,71842,97810,070
-14.9%-0.7%-5.9%-8.4%-25.5%-76.6%

Top Players:

[MicroLead 01] 251111 - [OT] - Squad C -

Week-over-Week:

W01W02W03W04W05W06W07
69,16637,84741,37838,72542,13646,35930,256
-45.3%+9.3%-6.4%+8.8%+10.0%-34.7%

Top Players:

MemoGenesis

Week-over-Week:

W01W02W03W04W05W06W07
47,46320,37825,13421,87539,63336,30924,678
-57.1%+23.3%-13.0%+81.2%-8.4%-32.0%

Top Players:

EREFORCE

Week-over-Week:

W01W02W03W04W05W06W07
2,0852,06528,5497,62610,1089,5174,621
-1.0%+1282.5%-73.3%+32.5%-5.8%-51.4%

Top Players:

EyeBoost

Week-over-Week:

W01W02W03W04W05W06W07
103,6121,50617,7439,16510,1872,505
+36020.0%-58.3%+1078.2%-48.3%+11.2%-75.4%

Top Players:

Gut Drops

Week-over-Week:

W01W02W03W04W05W06W07
5,6994,1125,7132,81512,0044,2902,246
-27.8%+38.9%-50.7%+326.4%-64.3%-47.6%

Top Players:

NERVEFLOW - V - LEAD 5 - Close_Ytallo

Week-over-Week:

W01W02W03W04W05W06W07
1,6591,6242,1192,4632,4881,094458
-2.1%+30.5%+16.2%+1.0%-56.0%-58.1%

Top Players:

VSL BrainDefender - (Pitch 37_27).mp4

Week-over-Week:

W01W02W03W04W05W06W07
2,1151,6322,1373,3712,1801341
-22.8%+30.9%+57.7%-35.3%-93.9%-99.3%

Top Players:

4. Creative Fatigue Analysis

OfferDeclineTotalAvg/DayRecentSlopePlayers
BrainDefender - Upsell 2 [final] mp4 - p100.0%1,618350-1.21
VSL BrainDefender - (Pitch 37_27).mp499.8%11,5702521-5.81
[Geral] VSL - GLP Drops - Lead 1.0 - Pit99.7%1,765380-3.21
Upsell 1 - BrainDefender (New Avatar). -99.6%3,266710-2.51
DTC - Nervital [NerveFlow].mp499.2%2,394520-1.71
VSL 1 - NerveFlow [OG NeuronGold] (1).mp97.8%10,8802365-9.51
VSL Audizen - Mute Button - Lead 1.0.mp496.8%1,578341-1.91
VSL-BURNFLOW-LEAD2- 46:2896.6%2,327512-3.01
troca-microlead-OPRAH-memomaster-brainde95.8%2,816613-2.71
LEAD1 + V_Body_FechamentoMédico_Otimizaç93.7%3,149684-3.31
VSL-1-BrainDefender Sider Honey.mp492.4%1,388302-1.71
VSL1 AndroPower [OG Tropical Rise].mp492.2%1,243272-1.31
Lead 1 - VSL Glyco Switch92.0%1,498333-1.01
LEAD 3 SUGAR SWITCH (sem entrada).mp491.8%1,849403-1.81
Front - Nerve Freedom Plus (FINAL MÉDICO90.8%1,454323-0.91
VSL-BURNFLOW-LEAD1 (47:43)89.4%1,568344-0.91
VSL BurnFlow - Dr Ania - Lead 3.1.mp489.3%5,44111813-2.51
prozenith-complianceCB-VSL WHITE-V-001.m88.5%1,994435-1.31
VSL - IQ Blast - Pitch 30:4588.3%1,803395-2.31
Baking Soda Trick (Pitch 31_81.6%5,09911120-3.91
LEAD1 - VSL TROPICAL RISE - VERTICAL (Vt80.4%2,040449-1.61
[VSL] [Lead 1.1] [Testo bites] - Horizon75.0%3,7508220-2.31
NERVEFLOW - H - LEAD 5 - Close_Ytallo66.9%6,29013745-2.21
BurnPeak56.5%387,4898,4243,668-173.354
SugarHarmony - Upsell01 - H (1).mp452.8%2,6675827-0.11
NERVEFLOW - V - LEAD 5 - Close_Ytallo51.8%11,905259125-1.71
NerveFreedom - Upsell 02 - Horizontal.mp50.9%1,4913216-0.11
Upsell 2 - Vertical - NerveFreedom Plus+29.3%3,1836949-0.41

Recommendations:

5. Emerging Opportunities

OfferTrendTotalRecent AvgLast WoWSlopePlayers
BurnSlimGROWING8,543,021262,530-22.6%+3041.397
MemoGenesisGROWING215,4706,195-32.0%+12.219
NerveSync - Japanese - Lead 1.0.mp4GROWING9,464326-86.8%+8.81
VSL 6 UroFlow [Men's Balance Pro] pitchGROWING7,343203+916.7%+2.21
[Intern] OFFER_001GROWING5,124505-45.4%+10.91
VSL NerveSync - Pineapple Hack - Lead 1.GROWING4,437185-67.0%+0.81
[MicroLead 02] 251111 - [OT] - Squad C -GROWING3,793197+116.2%+4.01
M3U8_Player_Online___Stream_HLS_Videos_iGROWING1,656110+10814.3%+0.51
ID [ML 1.6][280126][OT] Squad C - (Dr.AsGROWING1,529218-99.9%+3.41
Maverick [MicroLead 01] 251111 - [OT] -GROWING1,085110+41.4%+1.31
vitarenew-up1-k1ek2-1-2x.mp4GROWING1,00172-19.5%+1.21
[FARES - DTC] Squad B - gelatide - LeanDGROWING91433-100.0%+1.71
Up 1 - LeanDrops - K1e2 - pitch 11:14.mpGROWING67557-42.9%+1.41
Uroflow - Upsell01 - v.mp4GROWING60323-65.8%+0.51
[EMBED GERAL - DTC] Squad B - gelatide -GROWING35729+31.8%+0.81
[DTC] Squad B - Upsell 2 - LeanDrops V1GROWING34027-59.2%+0.71
VitaRenew-up2-V-GLP.mp4GROWING33831-33.3%+0.61
Uroflow - Upsell 02 - v-.mp4GROWING2548-79.1%+0.21
Upsell 1-GLP - Pitch 9:20GROWING25111-76.4%+0.51
V Upsell 1 - NerveSync [Vertical]-.mp4GROWING2018-84.4%+0.11
Up 1 - glucozen- KIT 3.mp4 - pitch 13:47EMERGING12110-57.0%+0.21
MemoMaster - brainDefender [Original] -EMERGING10914-95.7%+0.21
Upsell 2 - NerveFlow [Vertical] - Mark HGROWING862-55.6%+0.01
Upsell 1 - LeanDrops - OFFER 2ou3 potesGROWING855-60.0%+0.11
[Upsell 2] NerveFlow [Teste]GROWING734-100.0%+0.11
[Upsell 2] GutFreedom [Teste]GROWING384-100.0%+0.11
H Upsell 1 - NerveSync [Horizontal].mp4GROWING161-87.5%+0.01
LeanFlow - Upsell 1 - corrigido.mp4GROWING162-54.5%+0.01
DTC_GLPro [GlucoSense].mp4GROWING110-100.0%+0.01
Upsell 1 - VerticalGROWING80-100.0%+0.01
VSL-lipozem-H-custom-formula-otim-aprovaGROWING61-100.0%+0.01
UP1 SS - FE3 - Horizontal.mp4GROWING50-100.0%+0.01
Upsell01_New_28/06GROWING50-50.0%+0.01
Upsell 2 - VerticalGROWING50-100.0%+0.01
OB [ML 1.4][280126][OT] Squad C - (Dr.AsGROWING41-100.0%+0.01
vsl-lead 07-kit1-2potes-whiteafiliadosGROWING30+0.0%+0.01
Upsell-1_AudiZen_Horizontal.mp4GROWING30-100.0%+0.01
UP2 Sugar Switch - Nerve Shield - HorizoGROWING30+0.0%+0.01
Vídeo Advertorial Kelly.mp4GROWING20+0.0%+0.01
hf-upsell-vertical-padrao-S/PGROWING20-100.0%+0.01
upsell2-glycoshield-vertical.mp4GROWING20-100.0%+0.01
OB [ML 1.6][280126][OT] Squad C - (Dr.AsGROWING20-100.0%+0.01

6. Retention Leaderboard — Top 30

#PlayerOfferAvg WatchEng RateStartedConvs
1FAREZ - Squad B - BurnSlim Dr Ashton GelatinBurnSlim2313s39.6%31
2Supa - BurnSlim - MicroLead 1.2 mp4BurnSlim1844s14.2%241
3[Retrosys] VSL - Gelatin Trick - BurnSlim (DBurnSlim1695s22.2%20
4[Wifi Execs] VSL - Gelatin Trick - BurnSlimBurnSlim1300s33.9%540
5Obi - BurnSlim - MicroLead 1.2 mp4BurnSlim1236s28.9%15,6560
6VSL - Gelatin Trick - BurnSlim (Dr. Ashton)BurnSlim1087s22.5%7,3037
7Lead 8.2 - Gut Drops.mp4Gut Drops1082s24.6%2555
8VSL - GlycoPezil - SugarHarmony.mp4VSL - GlycoPezil - SugarHarmony.mp41039s22.4%11,1984
9[Sebastian] VSL - BurnSlim Gelatin Trick (DrBurnSlim1009s22.3%41,2080
10VSL - Visium Max - EyeBoost.mp4EyeBoost986s25.4%3380
11[MicroLead 01] 251111 - [OT] - Squad C - Mic[MicroLead 01] 251111 - [OT] - Squad C -903s21.8%8,28357
12VSL3-HOR-BurnPeak-[Prozenith]-002.mp4BurnPeak855s25.6%2893
13VSL3-VER-BurnPeak-[Prozenith]-001.mp4BurnPeak807s25.9%7263
14VSL EREFORCE BRAZZERS - MULLER V2.mp4 - 26:EREFORCE792s32.6%99616
15BurnSlim - MicroLead 1.2 mp4BurnSlim750s17.0%13,7800
16HR - BurnSlim - MicroLead 1.2 mp4BurnSlim743s13.4%3001
17Wei Yang (Supa) - VSL - Gelatin Trick - BurnBurnSlim742s17.7%8,5710
18[WIFI] BurnSlim - MicroLead 1.5 mp4BurnSlim696s12.7%4700
19[Sebastian] VSL - Gelatin Trick - BurnSlim (BurnSlim658s14.9%2490
20[Retrosys] VSL - Lipoless [BurnSlim] HorizonBurnSlim615s16.9%6102
21[Litlle cute] ST - VSL - Lipoless [BurnSlim]BurnSlim603s17.2%20,3250
22Media Miami - BurnSlim - MicroLead 1.2 mp4BurnSlim586s12.2%3,4680
23VSL - BrainCept - MemoGenesis - pitch 34-25.MemoGenesis548s21.6%2,7931
24[Suppa] Lead 04 - Gelatin Trick - BurnPeak -BurnPeak539s11.5%3142
25[Litlle cute] ST - BurnSlim - MicroLead 1.2BurnSlim507s11.6%3,4990
26ID - VSL - Lipoless [BurnSlim] Vertical.mp4BurnSlim476s14.0%168,4761
27DTC_Memyts [MemoGenesis].- pitch 32:31MemoGenesis462s15.9%3,35523
28UPSELL 01 -KIT3 - DTC GENERICO - [BurnSlimBurnSlim386s54.6%1,7850
29VSL Ereforce (Pitch 31_24).mp4EREFORCE381s13.6%2780
30IdeaClan - VSL - Gelatin Trick - BurnSlim (DBurnSlim364s7.4%5560

7. Retention Cliff Analysis

PlayerUsers5s10s15s30s60s120s300s
ID - VSL - Lipoless [BurnSlim] Vertical34,65445.2%33.9%18.8%7.2%3.7%2.1%0.7%
[Retrosys] VSL - Lipoless [BurnSlim] Ve4,43745.1%29.5%16.0%5.4%2.6%1.1%0.3%
[Litlle cute] ST - VSL - Lipoless [Burn3,43142.8%32.6%20.9%7.3%4.3%3.2%1.2%
[Sebastian] VSL - BurnSlim Gelatin Tric2,95791.3%65.3%51.7%33.2%13.6%5.0%2.6%
Obi - BurnSlim - MicroLead 1.2 mp41,44653.7%32.3%21.7%19.8%8.4%3.8%2.4%
BurnSlim - MicroLead 1.2 mp41,30959.6%37.7%31.9%18.6%10.3%6.8%2.2%
[Litlle cute] ST - BurnSlim - MicroLead1,08232.3%16.8%12.5%7.3%2.4%0.7%0.6%
VSL - GlycoPezil - SugarHarmony.mp465855.9%79.2%39.2%31.2%20.2%10.6%2.0%
Wei Yang (Supa) - VSL - Gelatin Trick -568114.8%52.8%57.0%26.1%21.5%9.3%1.6%
VSL - Gelatin Trick - BurnSlim (Dr. Ash54074.6%49.1%46.9%21.3%10.9%4.4%1.3%
[MicroLead 01] 251111 - [OT] - Squad C48182.3%52.2%50.9%32.0%19.1%9.1%2.7%
Media Miami - BurnSlim - MicroLead 1.243678.4%43.3%36.5%21.3%12.8%2.5%0.9%
DTC_Memyts [MemoGenesis].- pitch 32:3139366.7%53.4%34.9%14.8%9.7%5.6%0.3%
VSL - BrainCept - MemoGenesis - pitch 337859.5%30.4%23.8%16.9%7.9%3.4%1.1%
UPSELL 02 - DTC GENERICO - [BurnSlim].m129130.2%100.8%83.7%34.1%17.8%5.4%4.7%

Values show % of initial viewers still watching at each timepoint.

8. Concentration Risk

Herfindahl-Hirschman Index (HHI): 6,908

Highly concentrated market. HHI > 2500 indicates near-monopoly conditions.

Market Share Breakdown:

9. Traffic Distribution — Top Players

Top 10 players account for 75.4% of all plays. Top 20 players account for 88.0% of all plays.

#PlayerOfferTotal PlaysShare
1ID - VSL - Lipoless [BurnSlim] Vertical.mp4BurnSlim2,403,19123.3%
2IdeaClan - VSL - Gelatin Trick - BurnSlim (Dr. AsBurnSlim1,155,77511.2%
3[Retrosys] VSL - Lipoless [BurnSlim] Vertical.mp4BurnSlim1,073,89210.4%
4[Litlle cute] ST - VSL - Lipoless [BurnSlim] VertBurnSlim658,1196.4%
5Supa - BurnSlim - MicroLead 1.2 mp4BurnSlim542,4315.3%
6VSL - GlycoPezil - SugarHarmony.mp4VSL - GlycoPezil - SugarHarmony.mp4505,1954.9%
7Obi - BurnSlim - MicroLead 1.2 mp4BurnSlim383,5823.7%
8[Sebastian] VSL - BurnSlim Gelatin Trick (Dr AshtBurnSlim379,1653.7%
9Wei Yang (Supa) - VSL - Gelatin Trick - BurnSlimBurnSlim376,5613.6%
10[MicroLead 01] 251111 - [OT] - Squad C - Microlea[MicroLead 01] 251111 - [OT] - Squad C -305,8673.0%
11[Wifi Execs] VSL - Gelatin Trick - BurnSlim (Dr.BurnSlim221,4472.1%
12id - BurnSlim - MicroLead 1.3 mp4BurnSlim213,5202.1%
13VSL3-VER-BurnPeak-[Prozenith]-001.mp4BurnPeak145,0561.4%
14[IdeaClan] VSL BurnSlim (Pink Gelatin) Lead 1.0BurnSlim135,4481.3%
15FAREZ - Squad B - BurnSlim Dr Ashton Gelatin TricBurnSlim119,2441.2%
16[Retrosys] VSL - Gelatin Trick - BurnSlim (Dr. AsBurnSlim116,4641.1%
17DTC_Memyts [MemoGenesis].- pitch 32:31MemoGenesis109,0681.1%
18Media Miami - BurnSlim - MicroLead 1.2 mp4BurnSlim85,5590.8%
19BurnSlim - MicroLead 1.2 mp4BurnSlim78,7510.8%
20VSL - Gelatin Trick - BurnSlim (Dr. Ashton) (1).mBurnSlim74,4440.7%

10. Week-over-Week Performance

OfferW01W02W03W04W05W06W07
BurnSlim1,071,9101,008,8551,042,9411,013,1771,591,7391,586,8591,227,540
VSL - GlycoPezil - SugarHarmony.mp41,71822,214146,83996,641104,42988,41744,937
BurnPeak79,27367,43966,98263,02957,71842,97810,070
[MicroLead 01] 251111 - [OT] - Squad C -69,16637,84741,37838,72542,13646,35930,256
MemoGenesis47,46320,37825,13421,87539,63336,30924,678
EREFORCE2,0852,06528,5497,62610,1089,5174,621
EyeBoost103,6121,50617,7439,16510,1872,505
Gut Drops5,6994,1125,7132,81512,0044,2902,246

Growth (%):

OfferW02W03W04W05W06W07
BurnSlim-5.9%+ 3.4%-2.9%+ 57.1%-0.3%-22.6%
VSL - GlycoPezil - SugarHarmony.mp4+1193.0%+ 561.0%-34.2%+ 8.1%-15.3%-49.2%
BurnPeak-14.9%-0.7%-5.9%-8.4%-25.5%-76.6%
[MicroLead 01] 251111 - [OT] - Squad C --45.3%+ 9.3%-6.4%+ 8.8%+ 10.0%-34.7%
MemoGenesis-57.1%+ 23.3%-13.0%+ 81.2%-8.4%-32.0%
EREFORCE-1.0%+1282.5%-73.3%+ 32.5%-5.8%-51.4%
EyeBoost+36020.0%-58.3%+1078.2%-48.3%+ 11.2%-75.4%
Gut Drops-27.8%+ 38.9%-50.7%+ 326.4%-64.3%-47.6%

11. Strategic Recommendations

  1. Diversify portfolio. BurnSlim dominates with 83% market share. Allocate 20-30% of budget to test 3-5 new offers to reduce risk.

  2. Refresh BrainDefender - Upsell 2 [final] mp4 - p creatives. Declining 100% from average. Test new hooks, angles, or video formats.

  3. Refresh VSL BrainDefender - (Pitch 37_27).mp4 creatives. Declining 100% from average. Test new hooks, angles, or video formats.

  4. Refresh [Geral] VSL - GLP Drops - Lead 1.0 - Pit creatives. Declining 100% from average. Test new hooks, angles, or video formats.

  5. Scale BurnSlim. Growing trend with 262,530 avg daily plays. Increase budget and test more creatives.

  6. Test emerging offers: Up 1 - glucozen- KIT 3.mp4 - pitch 13:47, MemoMaster - brainDefender [Original] - . Low volume but positive signals. Run small-budget tests to validate potential.

  7. Study top retention player: FAREZ - Squad B - BurnSlim Dr Ashton Gel (2313s avg watch time, 39.6% engagement). Analyze structure and hooks for learnings.

  8. Reduce player concentration. Top 10 players control 75% of traffic. Launch more creative variations to spread risk.


Report generated by VTurb Analysis Engine. Data source: Supabase (46 days, 277 offers, 1,595 players).