KPI OVERVIEW

Display consolidated daily KPIs across six key performance metrics

TRACK SELECTION

Toggle between clean and raw data views for each campaign

CAMPAIGN TABLES

Present detailed per-campaign metrics in sortable data tables

CHART VISUALIZATION

Render bar and trend charts comparing campaign performance visually

STATISTICAL ANALYSIS

Highlight anomalies and flag statistically significant deviations in results

INSIGHT GENERATION

Surface qualitative insights and patterns from aggregated ad data

HYPOTHESIS TAGGING

Tag campaigns with actionable hypotheses for optimization next steps