SUMMARY · 7 steps · click to expand
1
DATA INGESTION
Import raw ad test data with spend, purchases, and initial clicks per asset
2
STATE MANAGEMENT
Initialize filters and selections using React useState for interactive dashboard control
3
METRIC COMPUTATION
Calculate derived metrics like CPA and ROAS using useMemo for each asset
4
FILTERING LOGIC
Apply filters by offer, cycle, copy, avatar, hypothesis, and status
5
CHART VISUALIZATION
Render bar charts and pie charts comparing asset performance across dimensions
6
STATUS CLASSIFICATION
Categorize assets as Killed, Scaling, or active based on performance outcomes
7
SCOREBOARD DISPLAY
Present aggregated validation results in an interactive squad performance scoreboard
CREATIVE STRATEGY · V2
Creative Control Dashboard
HW Network · Caio Ferreira · 03/03/2026 · Status auto-calculado: CPA < $160 + Spend ≥ $$5,000
Validated/Scaling Promising Killed
📊 Creatives
164
64 tested
🏆 Bonus-Eligible
6
Validated + Scaling
🎯 Strict HR
9%
6 winners
📈 Broad HR
19%
Promising+
💰 Total Spend
$45,737
204 purchases
📉 Avg CPA
$224
target < $160
Hit Rate by Cycle (Strict: Validated + Scaling)
Status Distribution
Cycle Summary
| Cycle | Total | Bonus | Strict HR | Broad HR | Spend | Purchases | CPA |
|---|---|---|---|---|---|---|---|
| C1 | 13 | 0 | 0% | 0% | $4,695 | 5 | $939 |
| C2 | 22 | 0 | 0% | 5% | $7,161 | 11 | $651 |
| C3 | 24 | 6 | 29% | 38% | $23,605 | 148 | $159 |
| C4 | 15 | 0 | 0% | 0% | $2,607 | 6 | $435 |
| C5 | 50 | 0 | 0% | 50% | $7,669 | 34 | $226 |
| C6 | 40 | 0 | 0% | 0% | $0 | 0 | — |
Creative Control Dashboard V2 · Auto-calc: CPA < $160 | Spend ≥ $$5,000 · Source: Creative DB · For Dan Vargas