[Copy] Anúncios Gelatin Trick - Batch2 (Avatar Swap)

Brief de Edição | 10 Variações de Avatar baseadas no AD3 Vencedor (C03.2)

Criativo de referência (modelar b-rolls, footages, formato e alterar SOMENTE AVATAR - manter estilo de take da referência [Talking Head]):

AD3H2: CLIQUE AQUI

Anúncio 1

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Leanne Morgan (tela dividida) BODY: Talking Head (Leanne Morgan de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Leanne Morgan (Comedy Special / Interview clips) | | Referência | • Para a composição visual do vídeo base - usar clips de stand-up ou entrevistas com sotaque sulista marcante • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom autodepreciativo, humor sulista sobre menopausa e ganho de peso. Sotaque do Sul dos EUA deve ser marcante. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Leanne, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 2

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Kim Gravel (tela dividida) BODY: Talking Head (Kim Gravel de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Kim Gravel (QVC segments / Podcast clips) | | Referência | • Para a composição visual do vídeo base - usar estilo de apresentação QVC, alta energia • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom afirmativo, sulista, chamando audiência de "Bellas". Energia alta, estilo de venda direta mas autêntico. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my girls destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my closest Bellas—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Kim, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 3

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Sherri Shepherd (tela dividida) BODY: Talking Head (Sherri Shepherd de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Sherri Shepherd (Talk Show clips / Interview segments) | | Referência | • Para a composição visual do vídeo base - usar estilo de talk show, expressiva, barulhenta • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom de "amiga barulhenta e engraçada", alta energia, expressiva. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my girls—including a producer on my show who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? The producer? She comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Sherri, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 4

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Ree Drummond (tela dividida) BODY: Talking Head (Ree Drummond de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Ree Drummond (Food Network clips / Ranch footage) | | Referência | • Para a composição visual do vídeo base - usar estilo wholesome, autêntico, ranch wife • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom wholesome, autêntico. Posicionar como anti-Ozempic. Enfatizar abordagem natural sem drogas. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Ree, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 5

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Harris Faulkner (tela dividida) BODY: Talking Head (Harris Faulkner de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Harris Faulkner (News anchor style / Interview clips) | | Referência | • Para a composição visual do vídeo base - usar estilo de notícia verificada, tom de investigação • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom de "Scientific Breakthrough" ou "Investigative Report". Projetar estabilidade e disciplina. Audiência conservadora 55+. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including someone in our newsroom who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? She comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Harris, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 6

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Babs Costello (tela dividida) BODY: Talking Head (Babs Costello de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Babs Costello - @BrunchWithBabs (Social media clips / Kitchen setting) | | Referência | • Para a composição visual do vídeo base - usar estilo de "hack" doméstico, avó amorosa • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Abrir com "Hi everyone, it's Babs!" Tom de avó amorosa dando conselhos. Formato perfeito para "Gelatin Trick" como hack de cozinha. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work, sweetie. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including one who was this close to surgery—a little index card. I said, 'Sweetie, do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Babs, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 7

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Joan MacDonald (tela dividida) BODY: Talking Head (Joan MacDonald de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Joan MacDonald - @TrainWithJoan (Transformation photos / Gym footage) | | Referência | • Para a composição visual do vídeo base - usar fotos de antes/depois como elementos visuais fortes • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Enfatizar que começou transformação aos 70 anos. Tom de prova viva. Fotos de transformação são o asset mais forte. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Joan, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 8

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Shawn Killinger (tela dividida) BODY: Talking Head (Shawn Killinger de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Shawn Killinger (QVC segments / Personal vlogs) | | Referência | • Para a composição visual do vídeo base - usar estilo de real talk, sem filtro • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom vulnerável, sem filtro. "Shawnie Sue" persona. Enquadrar como solução para vida caótica. Polarizante = alto engagement. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Shawn, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 9

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Dr. Mindy Pelz (tela dividida) BODY: Talking Head (Dr. Mindy Pelz de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Dr. Mindy Pelz (Podcast clips / Educational content) | | Referência | • Para a composição visual do vídeo base - usar estilo educacional, autoridade médica acessível • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom de autoridade médica acessível. Foco em hormônios e menopausa. Fornece o MECANISMO DE AÇÃO. Ideal para parte educacional. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my patients destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three women in my community—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Dr. Mindy, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."

Anúncio 10

| | | | :---- | :---- | | Formato | HOOK: Talking Head w/ DF / Foto Robin Roberts (tela dividida) BODY: Talking Head (Robin Roberts de frente pra câmera mandando um papo reto enquanto entram footages / b-rolls como na REF) | | Avatar | Robin Roberts (GMA clips / Interview segments) | | Referência | • Para a composição visual do vídeo base - usar estilo de GMA, credibilidade absoluta • Para edição, estilo, ritmo e footages - mesmo estilo do AD3 vencedor LINK | | Detalhes | Tom de "Make your mess your message". Credibilidade absoluta. Usar apenas para EARNED MEDIA ou posicionamento premium. Ângulo de resiliência em saúde. |

"Hook: Did you ever wonder why they let the 'Gelatin Trick' go viral? Because the viral version doesn't work. It's a decoy. They want you to fail so you go back to the $1,000 injections. Here is the version they tried to scrub."

"Watching my friends destroy their stomachs with those 'skinny pens' for the last two years? It was driving me crazy. I mean, really. Nausea, vomiting, spending a fortune… for what? To look haggard?"

"And I wanted to scream, 'Are you out of your mind?!' But I didn't. I bit my tongue. Because you know how it is—nobody wants to hear it from me. I didn't want to be the 'preachy' one."

"So, I did something a little sneaky. Last month, I didn't make a big speech. I just gave three of my friends—including one who was this close to surgery—a little index card. I said, 'Do me a favor. Just eat this Bariatric Jelly recipe for three days. Dr. Jen gave it to me. If you hate it, fine. But just try it.'"

"And guess what? One of them comes up to me yesterday, and she's down 9 pounds. Nine pounds! She says, 'Robin, I'm not hungry. I forgot to eat lunch.' She didn't use the pen. She didn't spend a dime. She just ate the jelly."

"See, that's the thing. This jelly isn't magic. It's just doing what the expensive drugs promise to do, but without wrecking your system. It's teaching your metabolism to do its job again."

"So look, you can't fix the pharmaceutical industry. They're gonna do what they do. But you can fix breakfast. I asked Dr. Jen to explain exactly how it works—the science, the three ingredients, the whole thing—in a short video. It's free. Do yourself a favor. Watch it before they make us take it down. Trust me, your waistline will thank me."

"Did we put the link up? Okay, good. Click it. Now."