DATA COLLECTION

Gather and catalog 193 creative assets across multiple health niches

NICHE FILTERING

Segment creatives by niche categories like weight loss, diabetes, memory, and neuro

DNA ANALYSIS

Tag each creative with dimensional DNA attributes identifying structural and persuasion elements

ISA SCORING

Apply ISA (Intelligent Scoring Analysis) tags to rate creative performance indicators

TRANSCRIPT EXTRACTION

Extract and store transcript text for detailed content and messaging review

MATRIX VISUALIZATION

Display all creatives in sortable, filterable interactive table with expandable details

PERFORMANCE REVIEW

Aggregate stats and distribution metrics to identify top-performing creative patterns